INTRODUCTION TO CLASSIC
ROCK 98.5, WMYK-FM
TARGET AUDIENCE:
Adults 25-54, specifically Males 35-44
FORMAT:
Classic Rock: Best album rock of the late 60s, 70s, 80s, and 90s.
*77 percent of this
audience is in the 25-54 year old demographic, this is the highest percentage
to fall into that category when compared to all other formats!
*Classic Rock also has one
of the highest concentrations of at-work listening.
This music is what these guys were listening to in high school and
college. They listen because they
like the music they used to listen to. It
brings back memories of concerts, parties, people, and events that were
happening at that time. Our
listeners are passionate about what they like and don’t like, and will let you
know about it!
*Over 30 percent of
Classic Rock listeners make OVER $75,000 per year!
Another 27 percent of Classic Rock listeners make between $50,000 and
$75,000 per year!
In total, 58% of Classic
Rock listeners make over $50,000 per year!
*The 25-54 year olds that
listen to Classic Rock listen for a long period of time.
On average, 25-54 year
olds that listen to Classic Rock will listen between 6 and 8 hours per day!
*Our listeners are active
and on the go. They work hard and
play hard!
ARTISTS HEARD ON 98.5:
Rolling Stones, Led Zeppelin, Bon Jovi, Def Leppard, Ozzy Osbourne, Pink Floyd, Bob Seger, Aerosmith, Van Halen, ZZ Top, Lynyrd Skynyrd, Guns ‘n Roses, Metallica, Rush, Tom Petty, Boston, Billy Idol, Pearl Jam and MANY more!
SPECIALTY PROGRAMS:
Psychedelic Psupper,
Weeknights 8:30 to 9pm
Psychedelic Rock of the
late 60s and early 70s.
Examples of artists played
Janis Joplin, Moody Blues, Grateful Dead, Jimi Hendrix, Beatles, etc.
Friday Floyd Fix,
Friday nights 10:50 to 11:35pm:
All Pink Floyd from the
most progressive rock group of our time. Hear
live cuts, classic Floyd tracks, even rare and solo Floyd, too!
Hits the core of what our listeners want from a classic rock station.
Racing Rocks with
Riki Rachtman, Saturday morning from 8 to 10:
Riki Rachtman takes over
your radio on Saturday mornings to play little rock and talk a little NASCAR.
NASCAR is the fastest growing sport in America, and ad that to the music
our listeners love, and you get a program that is right on target in keeping our
listeners tuned in. Riki recaps
last week’s race and previews the upcoming NASCAR race in a way that every
kind of fan can enjoy.
Frank’s Magic Bus,
Saturday nights from Midnight to 2am:
Frank Welch plays deep
tracks from the classic rock era. You
will hear rock from the psychedelic era to the rare and live cuts from the
artists you already know. I bet you
haven’t heard these songs in a while. Relive
those classic rock nuggets with Frank Welch on the Magic Bus every Saturday
night.
Naked Rock, Sunday
mornings from 9 to 11am:
Frank Welch hops back into
the studio on Sunday morning to play the lighter and acoustic side of Classic
Rock. Something for those having a
hard time getting up after a late Saturday night.
Flashback, Sunday
afternoons from Noon to 4pm:
Bill St. James hosts the
classic four-hour show that takes a look back at the best classic rock of all
time….in a unique way. Each hour
has a different theme: animals,
travel, numbers, psychedelic, and even hours dedicated to the music of one year
in rock history. It’s a new show
each week. Relax every Sunday
afternoon with Bill St. James and Flashback!
Little Steven’s
Underground Garage, Sunday nights from 8 to 10pm:
Little Steven VanZandt,
guitarist from the E Street Band and actor on The Sopranos, takes out his record
collection and combines the music with his knowledge of garage rock.
From early classics to influences and even contemporary garage rock,
Little Steven’s Underground Garage is a must listen for all rock fans!
STATION PERSONALITIES:
**Michelle Michaels,
Weekdays 11am to 3pm: Another
popular Michaels on 98.5 takes to the airwaves to rock the midday in North
Central Indiana, it’s Michelle Michaels.
Join her weekdays after the More Rock Morning for the best Classic Rock
on your radio, on 98.5!
**Bryan
Michaels Experience, 3pm to 7pm:
No constant talking, no inane laughter, we just play the best classic
rock ever made combined with just the information you need with the Kokomo
Tribune's Erin Schultz and Jeff Kovaleski on your drive home.
Don’t be fooled by imitations, this is North Central Indiana’s ONLY
all Classic Rock station!
Scott Manning,
Monday thru Friday from 8pm to 1am: Scott
Manning rocks your night time with long sets of the best Classic Rock on the
radio. Yeah, Scott’s got some
experience, and with that comes knowledge of the rock.
Join him weekday evenings for the Psychedelic Supper and start your
weekend with the Friday Floyd Fix. Our
listeners love Scott Manning weekday evenings on 98.5.
Frank Welch, Mon.
thru Friday from 7 to 9 pm: Frank
Welch is a rocker from way back. He
knows his stuff and he’ll share what he knows with you every weekday as you
settle in from 7 to 9pm. This
former trucker lives the rock lifestyle, on and off the air.
Jay Douglas, Sundays
7pm to 1am: “The Voice” you
hear on Sunday nights and filling in for vacationing daytime jocks is that of
Jay Douglas. Another man with a
dirty mind, where do we find these guys? Jay
Douglas rocks your weekends!
Debbie Douglas,
Overnights 1am to 5:30am:
OK, here it comes.
Debbie does Overnights….on 98.5! The
way to rock the third shift is with Debbie Douglas only on 98.5!!
** Most listened to personalities on 98.5 based on mentions
by listeners at station events.
MOST SUCCESSFUL STATION PROMOTIONS:
Revamp Your Ride (done in
Springs of 2005 and 2006)
Super Bowl Party (first
time: Feb. 2006)
Rock and Roll Hall
of Fame Trip (done: 2001, 2002, 2003)
Concert Ticket Giveaways
(every summer, primarily)
Easter Egg Hunt (first
time: 2006)
The Great Fall Fix Up
(done: 2004, 2005, 2006)
**Our listeners want to get out and be active.
Anytime we can throw an event/party or give away a trip; odds are it will
be successful. It also has to be
simple to get registered. The more complicated the registration, the bigger the prize
has to be in order to keep the listeners interest.
STATION HISTORY:
98.5 has been around in
form or another for many years. It
has been in Peru since it’s inception at 98.3 FM in the early 1950s.
It has been multiple formats for many years until about 10 years ago;
that is when the Classic Hits format started.
The station evolved into what has become a mainstream Classic Rock
station that serves Miami, Howard, Cass, Wabash, and surrounding counties from
our Kokomo studio. It moved into the Kokomo studio on State Road 26 on July 8,
2004. The radio tower is located
just south of Maconaquah High School in Bunker Hill; although the station is
officially licensed to Peru. Bryan
Michaels has been the morning host for the last 6 years, and the Operations
Manager for the last 5 years. He is
responsible for the music and day to day sound of the station, including the
morning show each weekday morning, website maintenance, live broadcasts, booking
guests, executing station promotions, etc.
MARKET INFO:
You will hear our station
branded as North Central Indiana’s Classic Rock station, as opposed to
Peru’s or Kokomo’s Classic Rock station.
There is a reason for this. The
Classic Rock format on 98.5 truly focuses on the listeners in North Central
Indiana by playing more of the music that local listeners have told us they
love. We have broadened our focus
from Peru to Peru and Kokomo to North Central Indiana based on listener demand.
Miami County, Howard County, Cass County, Wabash County, and to some
extent Grant and Tipton counties, are the counties we have received a strong
listener response from. The listeners have grown this station from a one-town station
to a regional station. The point is
we area a top station in multiple counties.
Our competition ranges
from local stations to out of market stations that can reach the area.
Based on research at county fairs and festivals and listener phone calls
and talking to people at live broadcasts, 98.5’s biggest competition is Q 95
(Indianapolis Classic Rock) and X 103 (Indianapolis alternative rock).
I think it is interesting to note that our primary listeners will listen
to Indianapolis radio if they aren’t listening to us. If our listeners mention that they sometimes listen to
another local station, they primarily mention Z 92.5 and WWKI.
1. Q 95 (WFBQ, INDY
CLASSIC ROCK)
2.
X 103 (WRZX, INDY, NEW ROCK)
3. 100.5 (WWKI, COUNTRY),
KOKOMO
4. Z 92.5 (WZWZ, ADULT
CONTEMPORARY), KOKOMO
5. MIX 102, 102.3 FM,
LOGANSPORT
OTHER STATIONS TO
NOTE:
SHINE 99, 99.7 FM
FRANKFORT
WFRN, 93.7 FM, CHRISTIAN
RADIO
106.9 WXXC, CLASSIC HITS,
MARION
OLDIES 106, 105.9 FM, WJOT WABASH